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RECO's definition of ‘advertising’

Because advertising is not defined in either REBBA 2002 or the Code of Ethics, RECO adopted an advertising definition, which as been expended to include references to electronic media, web sites, and social media.

The revised definition reads:

“Advertising” means any notice, announcement or representation directed at the public that is authorized, made by or on behalf of a registrant and that is intended to promote a registrant or the business, services or real estate trades of a registrant in any medium including, but not limited to, print, radio, television, electronic media or publication on the internet (including websites and social media sites). Business cards, letterhead or fax cover sheets that contain promotional statements may be considered as “advertising.”

November 18, 2015 | Permalink


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