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Listen to your customers

Entire industries are stumbling in this changing economic landscape.

For example, Ken Wong, associate professor, business and marketing strategy at the Queen's School of Business at Queen's University in Kingston, believes that real estate agents and industry associations blasting out positive messages are doing more harm than good in terms of their relationships with customers.

"Even if they believe what they are saying, they're trying to push a message the public simply cannot reconcile with all of the other things they've been hearing. Instead it just ends up looking self-serving, and that puts people off," Mr. Wong says.

See full story in the Toronto Globe and Mail ...

February 4, 2009 in Toronto Real Estate Trends | Permalink

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