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Internet real estate use jumps 13%

A report prepared by Comscore Media Matrix shows that the internet traffic on Canadian owned and operated real estate web sites, including mls.ca and sia.ca, has increased 13 per cent since June 2006. The report also shows that Canadians visit real estate web sites more than internet users in 15 other countries, including the United States.

Thirty-one per cent of all Canadian adults visited a real estate web site in the past year, the highest reach of all countries monitored by Comscore. That compares to 29 per cent of all adults in Britain, 25 per cent of all adults in China, and 23 per cent of all those 18 years of age and older in the United States.

The Comscore report says that in the period between June 2006 and June 2007 the average of unique visitors per month increased by 18 per cent on sia.ca, by 6 per cent on mls.ca, and by 5 per cent on the ICX.CA web site. In that one year period the time spent on mls.ca has grown by 15 per cent, while the number of pages viewed has jumped 32 per cent.

The Comscore report also notes that the number of visitors each month switching between the English mls.ca and French sia.ca web sites has dropped in that one year period. The report also shows that in June 2007, the greatest number of visitors coming to mls.ca and sia.ca from search engine sites are coming from Google.

August 8, 2007 in Real Estate Practices | Permalink


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Posted by: FCI Exchange | Nov 17, 2011 4:09:17 PM

If only folks in 2007 could foresee how much the internet would become the #1 source for home searching, a lot of companies would have jumped on sooner.

Posted by: Austin Homes | Apr 23, 2011 2:55:54 PM

And will grow more, but we have to keep in mind that buyers who use the internet to search for real estate have different requirements than those who call you or walk into the office, buyers who use internet to find a property/agent need more time to choose.

Posted by: Real Estate Bulgaria | Nov 18, 2009 3:18:59 PM

Not enough real estate sites truly add value. Most are designed to promote. Few are designed to educate. And even fewer have fun-to-read original content. These sites are essentially throw-aways.

Not to butter anyone up but, for a model, you need to look no further than Toreal. Fraser does an absolutely outstanding job--teaching. THAT is value. The problem for most is: This takes time!

Melanie :)

Posted by: Online Mortgage Broker | Aug 22, 2007 1:02:39 AM

No wonder real estate websites are poping up like mushrooms...

Posted by: homes | Aug 14, 2007 11:57:49 PM

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