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New features launched on mls.ca
A number of enhancements have been made on the mls.ca web site. The mls.ca web site features online residential property ads and is operated by The Canadian Real Estate Association(CREA) on behalf of more than 90,000 Realtor® across Canada. More than three million unique visitors visit the mls.ca web site each month. “mls.ca is one of Canada’s most popular web sites, and is the place Canadian consumers most frequently turn to when they are looking for information about residential property” said CREA President Ann Bosley.
“The new mls.ca includes a number of innovative tools and resources for consumers, including enhanced search functionality and open house information” said Bosley. New targeted search tabs allow consumers to search for residential, recreational, vacant land, and agricultural properties. These search tabs replace the “advanced search” feature. A new search tab for open houses has also been added to mls.ca, giving consumers the ability to search for open houses in their area of interest. A number of useful online calculators have been added to mls.ca for consumers. These include an affordability calculator, land transfer tax calculator, and rent vs. own calculator. The site has also featured a mortgage calculator since it was launched in 1996.
The property ad listing pages have also been redesigned, providing consumers with a more compact and streamlined display. Agents will also have the flexibility to upload more photos to the property web pages.
An online survey of more than 10,000 visitors to the mls.ca web site conducted by CREA in June 2007 indicated that just over 25 per cent have never bought or sold property. Another 22 per cent of visitors to the web site said they had bought or sold more than one property in the past five years. An earlier survey conducted by CREA in September 2006, shows the majority of consumers using the popular site visit mls.ca a few times a week.
About mls.ca
The mls.ca web site was launched in 1996 and has grown to become one of the most popular Internet research tools for residential real estate in Canada. The web site is an advertising vehicle that helps Realtors market their clients’ properties to a worldwide market. An average of three million unique visitors visit the mls.ca web site each month. The mls.ca web site is not an MLS system, and does not display all of the listing information associated with a property in the local real estate Board’s database.
July 1, 2007 in Canadian Real Estate Market | Permalink
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Comments
Why is the mls.ca web site not an MLS system? Why does the public receive inferior information than the realtor?
Posted by: anonymous coward | Jul 2, 2007 8:58:10 AM
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