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At Toronto's Front Door
When selling your home, a potential buyer's first impressions are indelible. No matter how lovely your home may be behind the front door, a buyer will be turned off by crumbling steps, a doorbell that doesn't work, creaky hinges or chipping paint.
So when you're selling, give special attention to your home's front entry. Polish the door knocker until it gleams, scrub all traces of moss or mildew from the brick steps, touch up any peeling paint. Always remember that expectations are highest and perceptions sharpest as buyers wait to enter your home.
Create a welcoming spot of colour. When the prospective buyers pull up in front of your home, there should be something special that beckons them toward your front door, something that sets your home apart. You can accomplish this with a tub of geraniums or in winter by painting a child's old sled a bright colour and propping it by the front door.
Perhaps the easiest way to add colour to the entrance is to paint the front door itself - something you should do in any case. Invest in a new door mat. You'd be surprised how few sellers make this simple purchase. An old, worn or dirty doormat gives buyers a poor first impression while a bright new "welcome" sets an inviting tone. Avoid mats that proclaim things like 'The Browns Welcome you'. Buyers are to imagine that the house is theirs, not yours.
Open your home to the outside world. As buyers stroll up the walk you want them to have positive feelings about your home. If the curtains are drawn and the door is bolted, it will seem like a forbidding fortress. Buyers will sub-consciously think 'what are they trying to hide
If on the other hand, the curtains are open, the windows sparkling clean and the front door open in warm weather, your home will radiate a welcoming spirit and pique the buyers interest. There's nothing more intriguing than the peek buyers get into your home while waiting to come in.
Understand what you're selling. You're not selling a house, you're selling a home. Far more than four walls and a roof, a home is a personal shelter, a haven from the pressures of the outside world, and a warm, inviting setting for family living. Although a home is the biggest purchase most couples ever make, the decision to buy is never purely rational.
People buy more with their hearts than with their heads. Beyond the obvious considerations of location, size, quality and design, buyers look for special qualities that appeal to their emotions. Often they have no idea what these hidden, emotional qualities are that draw them to one house over another. But as a seller, you have to set the scene for a buyer to fall in love with your home.
Believe it or not, many a house has sold quickly because of a spectacular lilac bush, a cozy window seat tucked under the eaves, or a kitchen bay window filled with potted herbs.
Put yourself in the buyers shoes. They arrive at your front door wanting to fall in love with your home. They are eager and filled with happy expectations. If you don't satisfy these feelings, they will beat a hasty retreat with a tight smile and a "thank you very much".
If you set the stage correctly, every area of your property will greet prospective buyers with a welcome surprise.
February 2, 2005 in Selling Toronto Real Estate | Permalink
Comments
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