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Real estate advertising
Advertising requirements under the Real Estate and Business Brokers Act 2002 include:
Salesperson
All advertising must use the terms "salesperson", "real estate salesperson", "sales representative" or "real estate sales representative" to describe a salesperson.
Associate Broker
You can continue to use the term "associate broker" until April 1, 2008 or you can use the terms "broker" or "real estate broker" as of March 31, 2006.
Broker
The terms "broker" or "real estate broker" describe a broker. The broker of record may use these terms prior to January 1, 2007.
Broker of Record
Effective January 1, 2007, all advertising must use the terms "broker of record" or "real estate broker of record" to describe a broker of record. Prior to January 1, 2007, a broker of record may use the terms "broker", "real estate broker", "broker of record" or "real estate broker of record".
Brokerage
Effective January 1, 2007, all advertising must use the term "brokerage" or "real estate brokerage" to describe a brokerage. Brokerages may use these terms prior to January 1, 2007.
Sole Proprietors
Effective January 1, 2007, a sole proprietor should be identified as both a brokerage and a broker of record. Prior to January 1, 2007, a sole proprietor may use the terms "broker", "real estate broker", "broker of record" or "real estate broker of record".
"REALTOR®"
The Real Estate Council of Ontario has been receiving a number of calls regarding the use of the term "REALTOR®". While "REALTOR®" is not a term under REBBA 2002, it can be used by anyone who has the authority to do so under the terms of their Membership with the Canadian Real Estate Association, as long as it is not used in place of the registration status, which must be clearly identified.
November 2, 2006 in Real Estate Regulations | Permalink
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