Pay What You Want MLS® Listing

What happens when you can list your home PWYW?

We're not sure ... but we're finding out. Engaging in an act of blasphemy in the real estate industry, we have replaced traditional fixed MLS® listing fees with a pay-what-you-want policy.

Our Feeless MLS® Listing is a solution for you to list, promote and manage the sale of your property at a cost determined by you. While other real estate brokerages contract for substantial percentage fees, our mission is to empower our clients to realize more -- figuratively and literally. The price you pay for our MLS® listing, marketing and agency services is completely up to you.

We know, we know ... what’s the catch?

Well, there isn't one. We call it FairFee. If you appreciate and value the service you receive from us we’d truly appreciate your consideration. If you wish to pay nothing ... so be it.

Our purpose is to empower home sellers to disengage from inequitable real estate practices. We partner with and invest in our clients to create mutually satisfying outcomes.

Here's the nitty-gritty of how our Feeless Plan works ».

February 23, 2015 in Pay what you want listings, Toronto Real Estate Market | Permalink

Toronto Real Estate Market Report

Toronto Real Estate Board President Paul Etherington announced that Greater Toronto Area REALTORS® reported a 14.9 per cent increase in the number of sales entered into the TorontoMLS system during the first two weeks of February 2015 compared to the same period in 2014. There was a total of 3,120 home sales during the first 14 days of February 2015.

The number of new listings entered into the TorontoMLS system was also up on a year-over-year basis, but by a lesser annual rate of 3.5 per cent.

“As households continue to take advantage of the great diversity of home ownership options in the Greater Toronto Area, home sales have continued to trend upwards. While home prices are higher compared to this time last year, borrowing costs are lower. Home buyers are still finding affordable options to meet their housing needs,” said TREB President Paul Etherington.

The average selling price for the first half of February 2015 was $602,110, representing a 10.3 per cent increase compared to the average reported for the same period in 2014. Annual price growth continued to be driven by the tight low-rise market segment, with double-digit growth reported for detached and semi-detached homes.

“With tight market conditions continuing to prevail in most parts of the Greater Toronto Area, especially where low-rise home types are concerned, it is no surprise that we continue to see strong competition between buyers leading to robust annual rates of price growth,” said Jason Mercer, TREB’s Director of Market Analysis

February 19, 2015 | Permalink

Toronto Real Estate Market Report

Toronto's housing market gets off to surging start in 2015

Toronto Real Estate Board President Paul Etherington announced a strong start to 2015, with robust year-over-year sales and average price growth in January. Greater Toronto Area REALTORS® reported 4,355 home sales through the TorontoMLS system during the first month of the year. This result represented a 6.1 per cent increase over January 2014. During the same period, new listings were up by 9.5 per cent.

"The January results represented good news on multiple fronts. First, strong sales growth suggests home buyers continue to see housing as a quality long-term investment, despite the recent period of economic uncertainty. Second, the fact that new listings grew at a faster pace than sales suggests that it has become easier for some people to find a home that meets their needs," said Mr. Etherington.

The average selling price for January 2015 home sales was up by 4.9 per cent year-over-year to $552,575. The MLS® Home Price Index (HPI) Composite benchmark was up by 7.5 percent compared to January 2014.

"Home price growth is forecast to continue in 2015. Lower borrowing costs will largely mitigate price growth this year, which means affordability will remain in check. The strongest rates of price growth will be experienced for low-rise home types, including singles, semis and town houses. However, robust end-user demand for condo apartments will result in above-inflation price growth in the high-rise segment as well," said Jason Mercer, TREB's Director of Market Analysis.

See the Toronto Real Estate Board's Market Watch Report »

February 5, 2015 in Toronto MLS Sales, Toronto Real Estate Board, Toronto Real Estate Market | Permalink

Toronto Average Selling Price Dips

Toronto Real Estate Board President Paul Etherington announced that Greater Toronto Area REALTORS® reported 1,409 sales through the TorontoMLS system during the first 14 days of January 2015. This result was up by 9.8 per cent compared to the same period in 2014. Sales were up on a year-over-year basis for many of the low-rise home types and for condominium apartments as well.

“Despite the cold weather, home buyers remained quite active during the first two weeks of the New Year. Households continued to take advantage of the diversity of affordable housing options available throughout the Greater Toronto Area,” said Mr. Etherington.

The average selling price for January mid-month transactions, at $510,532, was down slightly in comparison to the same period last year.

“The slight dip in the average selling price reflects the fact that we saw a different mix of homes sold this year compared to last year during the first two weeks of January, as evidenced by a lower average listing price. The month-end MLS® HPI Composite Benchmark price and the average selling price will provide a clearer view on prices,” said Jason Mercer, TREB’s Director of Market Analysis.

January 20, 2015 in Toronto Real Estate Board, Toronto Real Estate Trends, Toronto Real Estate Update | Permalink

Toronto Real Estate Market Report

GTA Realtors® Report Resale Housing Market Figures

Toronto Real Estate Board President Paul Etherington announced that Greater Toronto REALTORS® reported 92,867 residential sales through the Toronto MLS system in 2014, including 4,446 in December. The calendar year 2014 sales result represented a 6.7% increase over the 2013 sales figure of 87,049 and was just short of the record set in 2007.

"TREB's 2014 sales figures are a testament to the importance Greater Toronto Area households continue to place on home ownership. GTA households realize that home purchases have been a quality long-term investment. While home prices certainly increased substantially in 2014, the purchase of an average priced home remained affordable, in terms of the average household's ability to comfortably cover their monthly mortgage payments," said Mr. Etherington.

The average selling price continued to grow on a year-over-year basis in calendar year 2014, with an 8.4 per cent increase over calendar year 2013 to $566,726. This included a seven per cent increase in the December 2014 average selling price to $556,602. Throughout 2014, annual increases in the average selling price and the MLS® HPI Composite Benchmark were consistently reported on a monthly basis for most market segments, from detached homes through to condominium apartments.

"The strong price growth we experienced in 2014 can be explained with two words: listings shortage. The constrained supply of listings was especially evident for low-rise home types like singles, semis and town houses. The number of households looking to purchase these home types increased, while the number of homes from which they could choose decreased. This situation resulted in more competition between buyers and more aggressive offers," said Jason Mercer, TREB's Director of Market Analysis.

January 7, 2015 in Toronto Real Estate Market, Toronto Real Estate Update | Permalink

Satisfaction vs. Sentiment

Have you ever filled in one of those, ‘we value your feedback’ customer satisfaction surveys at the end of a meal or a service call? Businesses use them to determine how customers rate the services they provide. The theory being that satisfied customers are the end game. Deliver on expectations and people will surely come back — and send their friends.

In a world of infinite choices customer satisfaction is no longer the gold standard. It’s the minimum requirement, the ticket of entry, something we have come to expect. And most businesses want to deliver on expectations.

Satisfaction is the metric of business mechanics, the systems and processes, the operations and moving parts. But beyond that is sentiment — how do you feel about the how the business treated you? Sentiment is the pulse of business and a brands heart and soul. Satisfaction can be measured with tick boxes while sentiment is perceived and felt. The distinction is the difference between a service that works and one that we feel we couldn't live without.

As customers, we demand to be satisfied and if dissatisfied we know we can vote with our feet. But what we long for deep down is something that we can’t and don’t articulate. The unexpected. Surprise and delight, the feeling of experiencing something more than was anticipated. Something that can’t easily be measured.

At Select/Plan Real Estate customer/client satisfaction is important to us — so important that it determines how much you pay us. But we don’t just deal in expectations. We immerse clients in the process of selling their home to deliver unexpected experiences that change hearts, not minds.

The opportunity of a more rewarding sale of your home — both financially and emotionally — is open to you.

January 5, 2015 in Feeless Real Estate | Permalink

Average Toronto Home Price Up 8.4%

Toronto Real Estate Board President Paul Etherington announced that Greater Toronto Realtors® reported 6,519 residential transactions through the TorontoMLS system in November 2014. This result was up by 2.6 per cent compared to 6,354 sales reported in November 2013. Through the first 11 months of 2014, total sales amounted to 88,462 - up 6.6 per cent compared to the same period in 2013.

While the trend of year-over-year sales growth continued, the supply of listings remained constrained, with active listings at the end of November down in comparison to last year.

"Even with a constrained supply of homes for sale in many parts of the Greater Toronto Area, buyers continued to get deals done last month. Households remain upbeat about home ownership because monthly mortgage payments remain affordable relative to accepted lending standards. This is coupled with the fact that housing has proven to be a quality long-term investment," stated Mr. Etherington.

The average selling price for November transactions was up by 7.4 per cent year-over-year to $577,936. The year-to-date average price was up by 8.4 per cent to $567,198. The MLS® Home Price Index Composite Benchmark price for November was up by 7.7 per cent compared to a year earlier.

"The robust average price growth experienced throughout 2014 has been fundamentally sound, with demand high relative to supply. Strong competition between buyers has exerted upward pressure on selling prices. Barring a substantial shift in the relationship between sales and listings in the GTA, price growth is expected to continue through 2015," said Jason Mercer, TREB's Director of Market Analysis.

See the Toronto Real Estate Board's Market Watch Report »

December 5, 2014 in Toronto Real Estate Board, Toronto Real Estate Market, Toronto Real Estate Update | Permalink

Average Toronto Home Costs $579,834

Toronto Real Estate Board President Paul Etherington announced that Greater Toronto REALTORS® reported 3,350 sales through the TorontoMLS system during the first 14 days of November 2014. Compared to the same period in 2013, this result represented an increase of 8.3 per cent. Over the same period, new listings were also up, but by a lesser 2.2 per cent.

“Both first-time buyers and existing homeowners who decided to change their housing situation continued to make deals on ownership housing across the GTA in the first half of November. This points to the fact that home ownership remains affordable and that buyers remain confident in ownership housing as a quality long-term investment,” said Mr. Etherington.

The average selling price for sales during the first two weeks of November was $579,834, which was up by 7.6 per cent compared to the average of $538,755 reported for the same time frame in 2013. The detached market segment led the way in terms of year-over-year price growth, both in the City of Toronto and surrounding regions.

“Sellers’ market conditions continued to be experienced for low-rise home types during the first 14 days of November. In many neighbourhoods across the GTA, there are a number of buyers competing for a constrained supply of singles, semis and townhouses. This is why, more often than not, annual average rates of price growth for these home types have been in the high single digits or low double digits this year,” said Jason Mercer, TREB’s Director of Market Analysis.

November 19, 2014 in Toronto Real Estate Board, Toronto Real Estate Market, Toronto Real Estate Update | Permalink

 

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